Characteristics of our customers
Demographics
- Age: 18-35
- Income: $5,000 per year or more. Our goal is for even the high school student working a minimum wage job to be able to afford our gym.
- Sex: 52% female, 48% male
- Education: High School Degree or higher
Business Customer
- Our business customer's will be local athletic teams who would like to have personal trainers.
- The majority of customers will be living within 20 miles of our gym, however some customers could live farther out than that because of our gym's easy access right off of Interstate 79 and Route 50 at the Bridgeville exit.
Size of The Market
- There are many different options for gyms, especially in the Bridgeville area. Ten gyms are located in Bridgeville and the surrounding area alone. However, we expect to pull in a large majority of South Fayette, Chartiers Valley, and Upper Saint Claire residents because of our location and use of the Star City parking lot. This is a commonly known area in South Fayette and allows access to potential customers on either side of the district and surrounding communities.
Market Segmentation
- 50% of customers: Ages 24 - 35. These customers are out of school but are not yet making large salaries at the jobs they have. They can afford our gym, and are interested in staying fit and active. They have the time and energy to be able to be an active customer at the gym.
- 30% of customers: Ages 18-20. These customers are still in high school. They have the time on their hands to be able to come to the gym on a regular basis, and have interest in it. They also have summers off that they can spend money on and will have more time. This creates potential for an increase in customers during the months of May through September.
- 20% of customers: Age 35+. These customers most likely are living a stable life. They already have their job and most have a family. The Gym is easy access for their busy life due to the convenient location. As people get older, they become less motivated to work out, so they are our smallest market segmentation